One of the first impressions of you and your business is often your website – the style and content, which should include pictures of your product or service.
You know how very hard you work and how much effort goes in to building your business and brand. I personally would be very sad to hear that you lost clients or opportunities because your website didn’t represent you in the best possible light.
The photography on your website and social media platforms should represent you and your brand and be geared toward your specific audience.
When I work with clients for head shots or product shots I meet with them to discuss their business, their goals, and their brand. Once I have a feel for my clients’ needs the creativity begins to flow. The shoots aren’t just one-dimensional. I focus on getting images that are going to best represent my client for the audience they are trying to reach.
These details include location, backdrops, color and style of clothes, and more.
This post is an example of a recent product shoot. The product is coastal inspired pearl bridal jewelry made by Stone and Pearl. To see images of me working during the shoot visit the Stone and Pearl blog post about the shoot. The jewelry is beautiful and each piece is unique and made by hand by the artists of Stone and Pearl…sure to make a bride feel beautiful and special.
As I mention above, each product shoot that I do is specific to my client, their product, their goals for their product and their target audience. For this shoot we used a beautiful model who happens to be recently engaged and who fit into the demographics of my client’s target audience. Another interesting fact about the model is that she is a former “America’s Top Model Contestant”. I love little brushes with fame…quirky and fun.
To help keep the focus on the jewelry and not so much on the model, we had the makeup artist, Judith D’Andrea of Doylestown, give the model a sun kissed look. She used soft, subtle tones that represent a day near the coast.
The location of our shoot was along the shore of Tinicum Creak at Ralph Stover State Park. We wanted to be near water but a trip to the ocean wasn’t feasible for this shoot so we stayed close to home and used the beautiful tree-lined creek at sunset as our back drop. While shooting, we met a fly fisherman and his dog. We veered away from the product for a moment for a fun shot with the them on the wooden walking bridge!
Enjoy the shoot!
Judith, The Makeup Artist, at Work