Bright Eyes ~ A Visual Branding Story

Part of building and maintaining a strong on-line presence is having a professional head shot.   Your head shot is the first impression for people looking at your website or social media pages.

The second impression is often your website – the style and content, which should include pictures of your product or service.

You know how very hard you work and how much effort goes in to building your business and brand.   I personally would be very sad to hear that you lost clients or opportunities because your website didn’t represent you in the best possible light.

The photography on your website and social media platforms should represent you and your brand and be geared toward your specific audience.

When I work with clients for head shots, product shots and/or visual branding I meet with them to discuss their business, their goals, and their brand. Once I have a feel for my clients’ needs the creativity begins to flow. The shoots aren’t just one-dimensional. I focus on getting images that are going to best represent my client for the audience they are trying to reach.  These details include location, backdrops, color and style of clothes, and more.

Visual branding is a significant contributor to the on-line presence of any business.  Developing and maintaining a strong on-line presence is pertinent to establishing a strong client base and building a lucrative clientele. It is also critical to standing out above the rest ~ your competitors.

You not only need professional photography on websites to lure clients, but you also need to be able to post about your business, your services and your products to your social media sites. When I work with my clients, I give them ideas for posts on Instagram, Twitter, Facebook and LinkedIn. Having knowledge of the social media world enables me to shoot creatively for a purpose and talk to my clients about using the images I am taking to market their business.

The images I am posting today are from one of the head shot/visual branding shoots I did this summer.  The business is “Bright Eyes Vision”.  The owner and principal optometrist is Heather Miller, a third generation optometrist.  Her mother, Susan Miller, is working alongside Heather seeing patients and helping with the day-to-day operations of the office.

This is just a small sample of all of the images taken during the visual branding shoot.  I’d love to hear your thoughts as to whether or not you think the images tell a story and will help Heather create a vibrant and effective website and on-line presence.

If you are looking to create a website, improve your current website, need photography for marketing materials or need a head shot, contact me today to schedule your session.


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Heather Miller, O.D.

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Two generations of optometrists

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State of the art equipment

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State of the art technology in all exam rooms

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How cool are these magazine featured frames?

wm _RGP1134Heather had fun modeling frame samples

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So many designer fashion frames to choose from

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Offering a fabulous selection of designer fashion sun glasses

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A Head Shot

 

7 thoughts on “Bright Eyes ~ A Visual Branding Story

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