Meet Flight Attendant Foodie. This client came to me for creative photographs for her new blog, Flight Attendant Foodie. It wasn’t a typical head shot/visual branding shoot as she didn’t want her beautiful face in the images. She, as is suggested by the title of her blog, is a flight attendant working for a large commercial airline. Her blog cannot be affiliated with the airline in any way thus the reason for not wanting her face prominent in the photographs.
When working with people, I love to capture their essence and soul. When doing so, this usually means photographing their faces and especially their eyes. As that wasn’t an option, I had to get creative. My goal was to create a feeling of someone who loves to travel, embraces new experiences, and day dreams about where to go next. I had some props that were reflective of travel and the client brought a couple of props and some wardrobe changes. We had a lot of fun with different poses, lighting, and using the props. We began on a simple white paper backdrop using strobes (one with an umbrella, one with a diffuser, one with a honey comb attachment) and then moved to the “purple couch” and used natural light. She is now using the photographs on her blog as well as her social media sites; Instagram and Facebook.
I always find it exciting exciting when clients call because they understand that good photographs help substantiate their websites/blogs. It really is true that a picture is worth 1000 words.
Below are a few reasons companies, no matter the size, should have pictures of their team(s) and professional photography on their websites:
1. Photographs of people who run a business encourage credibility.
2. Photographs of people who run a business give recognition to the human side of a business ~ the company becomes more real to the customer.
3. Quality photography of products and services ~ even candids of employees conducting the offered services ~ demonstrates to customers that the company cares about quality, customer service, and satisfaction.
It is important to put a face to a brand for all of the above reasons.
At Robyn Graham Photography we work with you to grow your brand through custom, professional photography. The first quarter is a perfect time of year to think about sprucing up your website to help meet your yearly goals. To schedule a consultation or session call today.
Enjoy the photographs from the shoot with Flight Attendant Foodie! And, please share the post with anyone you know who might be re-evaluating their business website.