Bright Eyes ~ A Visual Branding Story

Posted on September 8, 2015 by Robyn Graham Photography

Part of building and maintaining a strong on-line presence is having a professional head shot. Your head shot is the first impression for people looking at your website or social media pages.

The second impression is often your website – the style and content, which should include pictures of your product or service.

You know how very hard you work and how much effort goes in to building your business and brand. I personally would be very sad to hear that you lost clients or opportunities because your website didn’t represent you in the best possible light.

The photography on your website and social media platforms should represent you and your brand and be geared toward your specific audience.

When I work with clients for head shots, product shots and/or visual branding I meet with them to discuss their business, their goals, and their brand. Once I have a feel for my clients’ needs the creativity begins to flow. The shoots aren’t just one-dimensional. I focus on getting images that are going to best represent my client for the audience they are trying to reach. These details include location, backdrops, color and style of clothes, and more.

Visual branding is a significant contributor to the on-line presence of any business. Developing and maintaining a strong on-line presence is pertinent to establishing a strong client base and building a lucrative clientele. It is also critical to standing out above the rest ~ your competitors.

You not only need professional photography on websites to lure clients, but you also need to be able to post about your business, your services and your products to your social media sites. When I work with my clients, I give them ideas for posts on Instagram, Twitter, Facebook and LinkedIn. Having knowledge of the social media world enables me to shoot creatively for a purpose and talk to my clients about using the images I am taking to market their business.

The images I am posting today are from one of the head shot/visual branding shoots I did this summer. The business is “Bright Eyes Vision”. The owner and principal optometrist is Heather Miller, a third generation optometrist. Her mother, Susan Miller, is working alongside Heather seeing patients and helping with the day-to-day operations of the office.

This is just a small sample of all of the images taken during the visual branding shoot. I’d love to hear your thoughts as to whether or not you think the images tell a story and will help Heather create a vibrant and effective website and on-line presence.

If you are looking to create a website, improve your current website, need photography for marketing materials or need a head shot, contact me today to schedule your session.

Heather Miller, O.D.

Two generations of optometrists

State of the art equipment

State of the art technology in all exam rooms

How cool are these magazine featured frames?

Heather had fun modeling frame samples

So many designer fashion frames to choose from

Offering a fabulous selection of designer fashion sun glasses

A Head Shot

“Stone and Pearl”

Posted on May 26, 2015 by Robyn Graham Photography

One of the first impressions of you and your business is often your website – the style and content, which should include pictures of your product or service.

The photography on your website and social media platforms should represent you and your brand and be geared toward your specific audience.

When I work with clients for head shots or product shots I meet with them to discuss their business, their goals, and their brand. Once I have a feel for my clients’ needs the creativity begins to flow. The shoots aren’t just one-dimensional. I focus on getting images that are going to best represent my client for the audience they are trying to reach.

These details include location, backdrops, color and style of clothes, and more.

This post is an example of a recent product shoot. The product is coastal inspired pearl bridal jewelry made by Stone and Pearl. To see images of me working during the shoot visit the Stone and Pearl blog post about the shoot. The jewelry is beautiful and each piece is unique and made by hand by the artists of Stone and Pearl…sure to make a bride feel beautiful and special.

As I mention above, each product shoot that I do is specific to my client, their product, their goals for their product and their target audience. For this shoot we used a beautiful model who happens to be recently engaged and who fit into the demographics of my client’s target audience. Another interesting fact about the model is that she is a former “America’s Top Model Contestant”. I love little brushes with fame…quirky and fun.

To help keep the focus on the jewelry and not so much on the model, we had the makeup artist, Judith D’Andrea of Doylestown, give the model a sun kissed look. She used soft, subtle tones that represent a day near the coast.

The location of our shoot was along the shore of Tinicum Creak at Ralph Stover State Park. We wanted to be near water but a trip to the ocean wasn’t feasible for this shoot so we stayed close to home and used the beautiful tree-lined creek at sunset as our back drop. While shooting, we met a fly fisherman and his dog. We veered away from the product for a moment for a fun shot with the them on the wooden walking bridge!

Enjoy the shoot!

The beautiful, talented, women behind the design, making and marketing of the jewelry. Sarah Cornwell, the artist and designer is to the right.